Inside out thinking for brands

Proof that getting the inside right is as important as getting the outside right.

According to Design Council innocent drinks ability to develop and sustain a creative culture has enabled them to remain true to their brand values.

“Crucial to the company’s success to date has been its employment strategy, striving to employ experts in every relevant field from ethical procurement to web design. Last year, Innocent was named as top employer by the Guardian newspaper. In the same year, the company recorded a turnover of £38 million – proof, if proof were necessary, that a commitment to company culture and wholesome brand values really can lead to outstanding commercial success.” (http://www.designcouncil.org.uk/innocent)