Sensory pleasures

A day of pleasure awaited me on Saturday as I travelled up to London to visit London Borough Market.

My senses were triggered the moment I entered the market. The sound of people placing their orders, tradesmen calling out their special offers, the colours and various smells consumed me. I didn’t know where to look first, or know how to make a decision about lunch; I was simply dazzled by the theatre of it all.

I started to wonder if I’ve ever had this sensory experience from a piece of advertising. Maybe I have but none that I can remember.

I think advertising should trigger your senses. A great ad should captivate, consume and transport you to a place in your mind where you can feel the product.

Has this ever happened to you?