Big ideas do exist in the most unlikeliest of places!

So there I was driving was driving over the East Sussex border into West Sussex, gaily whistling my favourite Fairport Convention jig when I passed a small lay-by where several burly lorry drivers and other hot dog fans were crowded around this very greasy burger van, grasping huge meat pieces in one hand and cups of tea or Coke in the other, jovially discussing how lovely their purchased food was.

Then something very strange happened: I noticed the name of the food outlet painted rather clumsily on the top and on the rear of vehicle, but didn't start thinking about it until a few minutes after.

But when the snapshot slowly took form in my brain I suddenly realised I'd seen a very witty, clever and creative brand name. It was:

"Snack wagon and pops"

Perfect for the target audience, perfect descriptor of the product offering, cheeky and appropriate to breakfasts (it was, and still is I think the Rice Krispies strapline).

And what made it more endearing to me, that it was applied with an old paintbrush with no attention to detail what-so-ever. It it just wouldn't be the same it had carefully been produced by a £1k a day London typographer!