If you fancy a good cringe keep your eyes out for the new Giovanni Rana pasta ad featuring a certain Mr Tim Lovejoy. I was actually recoiling in horror and embarrassment as the ad played out before my eyes – is this supposed to be a joke….oh dear god no, it’s completely serious. Not only is the set up completely unrealistic and squirm inducing, neither Tim or ‘Sophia’ can act to save their lives – you’d think someone would have told them. It just screams of insincerity and well general lameness – stick to presenting Tim, or at least go to a few acting classes.
I dare you to watch this without feeling a little queasy, especially as Tim cockily declares ‘she’s here’ to Sophia’s ‘what time is she coming?’ yuk yuk yuk.
http://www.youtube.com/watch?v=Z2bGsl-xIcU&feature=player_embedded#!
You beat me too it - think they are piggybacking the current trend of purposely producing the worst possible commercials to create a memorable ad spot.....
ReplyDeleteWhat does this Tim fellow present? Never heard of him!
ReplyDeleteIf you want to see how this concept is done properly remind yourself about the Gold Blend couple who for six years progressed from instant attraction, to longing and, finally, a declaration of love. The nation was gripped.
ReplyDeleteThirty million viewers tuned in to see the final instalment of the campaign, which became one of the most watched moments in British television history. As an answer to an advertising brief that had asked how Nescafé could move up-market v rivals like Red Mountain and Kenco, the couple campaign was a triumph.
Giovanni Rana eat your heart out!
hahahahaha it's the ambassadors reception all over again - in a kitchen. Monsieur with your nasty pasta you are really spoiling us
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ReplyDeleteDreadful, dreadful, dreadful, dreadful
ReplyDeleteSteve - he presents 'Something for the Weekend' a Sunday morning cookery come lifestyle show on the BBC. See what they've done there - he can be tediously linked to food therefore he must be the man for the job! He's actually better known for 'Soccer AM' on Sky. He was relatively credible, until now that is. I think he may have well down damage to his own brand not just Giovanni Rana's!
ReplyDeleteis she supposed to be his neighbour or something?
ReplyDeleteAnd Laura, with 8 comments (even though one is DW's removed) you hold the record for the blog which has inspired (see what I did there?!)the most comments
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