Stopping me in my tracks

It's not often I am quite literally stopped in my tracks by a shop window display but this giant pack of Imodium, better known for its ability to stop other things, had me doing just that the other day.

I was walking at a pace from the railway station to my car (so what's new?), past the pharmacy window.

The promotional flash caught my eye. I retraced my steps. I re-read the message.

I re-read the message again. The penny dropped.

But I couldn't get out of my mind the unintended message I'd initially read. And what was that? I'll leave you to work it out.

The unintended consequences of dodgy typography delivered a subliminal message which in my mind, but luckily not my mouth, will forever be associated with the product in question.